During the Develop 2011 conference in Brighton Media Molecule revealed that LittleBigPlanet was originally intended to be free-to-play and that this was Sony's original vision of the game.
"Our first meeting with Phil [Harrison, ex-President of Sony Computer Entertainment Worldwide Studios] was meant to be a 30 minute pitch for our idea for a game called Craftworld that soon turned into a 3 hour brainstorming session," Media Molecule Technical Director Alex Evans said.
"Phil said all sorts of buzzwords that hadn't really hit yet. He said it should be driven by DLC and that it should be free-to-play, have a social core and premium, paid-for content. From that initial meeting Sony agreed to fund us for six months. But that time was primarily spent making videos to try to explain what this game was going to be, not to Sony, but to ourselves!"