Sony has announced new European launch plans that indicate that the company is considering PS3 owners as a major target for sales of its Movie Blu-Ray content.
Sony Computer Entertainment Europe (SCEE) announced that the first 500,000 purchasers of PLAYSTATION 3 who register on the PLAYSTATION Network would receive a Blu-ray disc movie of Casino Royale, starring James Bond newcomer Daniel Craig.
Casino Royale, the most successful Bond film of all time, will debut on a 50GB dual-layer Blu-ray disc encoded in MPEG-4 AVC. With a collection of added-value features in 1080P High Definition visual quality, and with uncompressed audio features for the best possible audio experience, Casino Royale is being used as a vehicle to highlight the broader entertainment credentials of the PS 3 system.
Explaining the offer, Darren Carter, VP Brand and Consumer Marketing said, The PLAYSTATION Network unlocks the broad range of interactive entertainment features of PLAYSTATION 3. It's easy to set up, offers free online gaming, has great tools for staying in touch with friends and family and includes a wide variety of content for download through the PLAYSTATION Store.
