Lowering the Playstation 3 price would have made an already difficult year for Sony even worse, says Epic Games' vice president Mark Rein who believes that Sony "will get around to it in their own good time".
"The truth is Sony has had a difficult year and I think they had to do what they had to do to try to be profitable," Rein explained. "They have their own financial issues to solve and lowering the price of the console would probably have made their situation worse. They will get around to it in their own good time. If you're willing to look at this as a long-term play, they're going to be just fine."
Epic vice president then expressed his view that gamers are not ready yet for a new generation of consoles.
"Over half the users who played Gears of War 2 so far do not have HDTVs," he said. "Of the systems that are out there now, the majority of them aren't plugged into HDTVs. So there's no way we're ready for the PlayStation 4 or the Xbox Whatever."