Far Cry 4 creative director Alex Hutchinson believes that video-sharing services like YouTube and Twitch are changing the way games are played and that they might well be the death of linear single player campaigns.
"I'm really interested in emergent games and where that's going with video sharing and Twitch," he said. "I think linear story games are really going to suffer in the modern marketplace. They're already super high-quality, and we're already seeing their audiences migrate to the big open-world games. If I open my friends list and see everybody on the same mission, doing the same thing... I think that's nowhere near as strong a sales pitch as opening your friends list and seeing 40 people doing completely different things."
Of course, Far Cry 4 is an open-world game where players are free to pursue the main story or diverge into a plethora of side quests and mini games. In fact, nearly all Ubisoft games of recent years have followed the same open-world recipe which was coined and enhanced in Assassin's Creed series.